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The golden rule of digital marketing; always have your target audience in mind. Whether you’re promoting a product or a service, the wants and needs of your target customer/user should always be at the forefront of your thoughts. What sort message would appeal to them? What tone of voice would they like? What form of…
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The pressure on businesses to have a strong social media presence seems to grow by the day. Whether you are a large corporate company or a small local business, if you’re not ‘tweeting’, ‘instagramming’ or updating your Facebook page on a daily basis, you may feel as though you are behind the times. As…
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Black Friday pandemonium is here. From gun slinging fights outside of Curry’s, to furious add to basket wars online, retailers and members of the public are jostling to outdo each other with outrageous marketing campaigns and subsequent bargains. Like many, I personally dislike the concept of Black Friday. However when I put my professional marketing…
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Content Marketing, as the name suggests, is a marketing approach that relies on the creation of content to promote your brand and services to a wide online audience. Many people are still unsure about how to use content effectively and why it matters so much. How can a blog promote your brand? Will social media…
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Today is October 31st and that means only one thing… It’s Halloween! To ensure the only fright you get today is from the 8-year-old who turns up on your doorstep dressed as Count Dracula, the team here at Signify Digital have identified a range of common Search Engine Optimisation (SEO) mistakes that may come back…
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Online Marketing KPIs That Really Matter Having worked in online marketing for nearly 10 years (both pain and pride hearing that!) you become exposed to so many stats, key numbers and obscure terminologies. But which of them really matter? Outside of the ultimate goal of conversions, sales and leads, what are the online marketing KPIs…
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As the 2018 World Cup approaches fans want everything. Analysis of their favourite players, tactical information with lineup projections and tips on who may or not perform well on the day. With all of the sports media providing this information, we decided to put on our nerd hats and provide a different type of world…
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Adding alt tags to images and getting a bit confused? When was the last time you even updated the ALT tags on your website? Have you ever updated them at all? With SEO’s changing landscape it’s more important than ever to be on top of your website admin to ensure you give your business the…
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Signify’s 2019 Top Tips & Predictions It’s that time of year when everyone sits back, mulled wine in hand, and takes stock of the year. Hasn’t it flown by – what have we achieved and done with our year? What plans can we make for next year? For team Signify it has been the best…
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