OUR WORK WITH

DIGITAL DETOX

ABOUT DIGITAL DETOX

Digital Detox is an integrated digital design and development agency based in Brixton, London. They work with enterprise-level organisations and startups to help them achieve their digital transformation agendas. The agency has a particular focus on sustainability and continues to lead organisations in their quest to reduce carbon emissions, improve the quality of their digital experiences and delight stakeholders, clients and end users with products that solve real needs.

THE BRIEF

The DD team were keen to showcase some of their work and provide an overview of the diverse services they offer to clients.

KEY FOCUS AREAS

They tasked us with creating a series of comprehensive case studies in slide deck form and a blog format that could be used on their website and in client presentations.

We were asked to create content for a group of services pages for their website.

Because 'content is key' for improving SEO, the case studies and services pages needed to be rich in optimised content that would improve their search rankings in Google.

Social media posts were required for each case study to boost awareness for DD and drive traffic to the website.

HOW WE DID IT

The Digital Detox team encourages face to face interaction and quality conversations between team members, stakeholders, clients and suppliers wherever possible. With this in mind, they scheduled a series of face to face interviews and telephone conversations with key members of the team. The objective was for us (Signify Digital) to get a deep understanding of how they had approached a number of projects with clients; the background, methodology and outcomes of each.

At the same time, we also had conversations with the senior leadership team to understand the company’s general ways of working and the services they provide to clients, so we could create content for the services pages on the website.

seoback

THE RESULTS

Produced 13 case studies in slide deck form and blog format.

Created copy for 6 services pages categorised by design, development, strategy and sustainability.

Copy is highly optimised for Google’s search rankings and written in a simple, clear and user friendly tone.

HOW CAN WE HELP BOOST YOUR SEO?

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TAZZ GAULT - HEAD OF MARKETING

AN EXTENSION OF OUR INTERNAL TEAM

"Working with Signify has been brilliant. Initially focused solely on SEO, we have since expanded our relationship to cover both copy writing and PPC, all of which have helped us to significantly expand our reach and potential. Their reporting structure on tracking progress and ability has been especially helpful up to Board level in ensuring our campaigns are targeted efficiently, and helping to diversify our pipeline. They're also always up for a chat and so feel like an extended part of our internal team – something I feel really shouldn't be overlooked!"

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