PPC ADVERTISING
EXPERTS IN HEALTHCARE PPC
Helping Your Healthcare Business Land in Front of the Right People
WHY PPC FOR HEALTHCARE?
PPC (or pay per click) adverts are the eye catching snippets of information that appear at the top of every search platform’s results page. When utilised correctly, healthcare PPC can be one of the most profitable marketing channels. At Signify Digital, our granular strategy ensures that your PPC adverts are both measurable and adjustable so they can perform to their maximum potential, on both Google Ads and Microsoft Ads.
As an experienced healthcare PPC agency, we carry out thorough research of each search term and the corresponding market trends. This helps us design focused PPC campaigns to help you reach your business goals by pointing all relevant parties in the direction of your website.
Having worked with national hospitals, private clinics and health tech startups, we have amassed a wealth of varied knowledge across the healthcare sector. This industry insight enables us to customise every medical PPC campaign according to the unique requirements of each client.
WHY USE A HEALTHCARE SPECIALIST AGENCY
UNIQUE INDUSTRY INSIGHT
With over 15 years of experience in the healthcare industry, we can provide you with expert insight into how best to manage your PPC account. Through our comprehensive industry knowledge, we know how best to create and fine-tune campaigns that will help your company grow.
CAMPAIGN EXPERIENCE
Our team of medical PPC experts excel in running campaigns that are structured to increase visibility and improve conversion rates. Whatever your business objectives may be, we are experienced in personalising campaigns that help you reach targets while effectively managing budget.
MEDICAL KNOWLEDGE
Our depth of knowledge within the medical sector gives us the ability to hone in on the top performing keywords for each campaign. With extensive knowledge of industry trends, we can optimise advert terminology to ensure that both search and display adverts strike the right tone.
UNDERSTANDING PATIENTS
A key component of our campaign creation process is understanding how patients act when seeking a healthcare provider. Having knowledge of the patient journey, from initial search, to booking a consultation, allows us to mould each PPC campaign around what it is that customers are actually searching for.
"SIGNIFY ARE DATA AND RESULTS DRIVEN"
“Vala is going through a year of rapid expansion and audience growth, and Signify played a vital role in helping us achieve our strategic goals. Working with them has been a fantastic experience; they truly are an extension of our team. Because they are data and results-driven, we know where we are with targets, and they always meet or exceed the goals we set them." Pete, CEO, Vala Health
YOUR HEALTHCARE PPC CAMPAIGN
Given the complexities of running a healthcare PPC account, there is a good chance that some elements could be improved. By allowing us to perform a PPC audit on your account, we can outline what is working well and what isn't, to ensure that your account is healthy.
Here at Signify we leave no stone unturned. Our PPC audits are thorough and analytical, resulting in advice on how best to optimise your advert performance. An effectively executed audit of your PPC account is the first step towards generating new leads for your healthcare business.
The purpose of PPC advertising is to put your healthcare brand in front of parties who are most interested in what it is that you offer. By specifying which adverts land with particular target segments, we can make sure that your content lands with those that you want to target and avoids those that you don’t.
Whether through geographical location, gender or age, each healthcare PPC campaign that we create has the target market firmly in mind. By increasing the relevance of each advert group, you will cut out weaker clicks and ultimately see an improvement in interaction rates with your website.
There is no use in optimising the positioning of an advert if it ultimately won’t entice your target audience to interact. Our team of creative writers specialise in formulating ad copy that draws attention for all the right reasons.
Crisp, accurate, to the point. We strive to create ad copy that not only grabs attention but stays true to each client’s brand ethos. In doing so, prospective customers are given a more accurate depiction of the website behind the ad and therefore increase the likelihood of encouraging meaningful interactions.
When it comes to PPC, launching the campaign is just the start of the process. We always endeavour to improve campaigns as they progress, assessing performance and identifying new avenues through which we can optimise results.
Using techniques such as A/B testing, we constantly track and micromanage each and every campaign to sharpen focus on the target in mind. By tweaking functionality as the healthcare PPC campaign progresses, results become increasingly positive over time, ultimately leading to an improvement in ROI.
GET STARTED
We work with every client to define their campaign aims and set up on site tracking to ensure that conversions can be measured effectively. Before campaign set up we will carry out keyword research, looking for search terms that not only drive volumes of traffic to your site, but capture high quality users.
BETH SHERMAN - MANAGING PARTNER
ASK US ABOUT HEALTHCARE PPC
"With many years of healthcare marketing experience we have the knowledge and expertise to develop a rebust, long term healthcare digital marketing strategy to support the growth of your business."
GET IN TOUCH
Ready to get started? Speak to our team today and find out how we can help you build your brand and generate high quality leads.
