SEARCH ENGINE OPTIMISATION
LEADERS IN HEALTHCARE SEO
Helping your healthcare business grow online
WHY SEO FOR HEALTHCARE?
Search engine optimisation (SEO) is the practice of ensuring that your website uses the right terminology, links to the relevant places and covers the right bases. By doing this, you increase the chances of bringing high-quality traffic to your website.
Our team of skilled healthcare SEO specialists are adept at designing and creating strategies to help your website perform to the peak of its potential. By optimising your website, it will rank higher in organic search rankings for all relevant keywords. Plus, none of this costs a penny in advertising spend!
By implementing SEO, individuals looking for specific healthcare services - from a national hospitals to a specialist private clinics - will be steered in your direction.
Whether you are seeking a one-off SEO audit of your website or a comprehensive long-term medical SEO strategy, we can help you supercharge your website.
WHY USE A HEALTHCARE SPECIALIST AGENCY
EXPERTS IN MEDICAL COPY
One of the core principles of an effective healthcare SEO strategy is using the right terminology in your website copy. However, impactful medical copy goes one step beyond this. As a medical SEO agency, our team of copywriters specialise in formulating copy that not only incorporates all the right keywords, it also engages the target audience.
KEYWORD INSIGHT
Keywords are at the heart of every successful medical SEO campaign. They are the foundation on which every SEO strategy is built. By carrying out extensive keyword research for every piece of content that we create, our experts will ensure your website is visible for all the relevant parties on the internet.
MEDICAL KNOWLEDGE
Through our valuable experience within the healthcare industry, we know what it takes for a medical SEO campaign to succeed. From precise terminology to relevant trends in the market, we can help perfect the patient journey and give your company website the edge over its competitors.
PATIENT UNDERSTANDING
Having amassed a variety of experience within the healthcare sector, we know how patients act online. These trends help us understand exactly what it is that individuals are looking for when browsing the web in search of medical services. Tapping into this knowledge we can craft a strategy that appeals to relevant parties.
SEO AUDIT
Our SEO audits outline what is right about your SEO strategy, and, more importantly, what needs improving. As part of our thorough approach, we scrutinise the relevant details on every page of your website to decipher where optimisations can be made. In doing so, we outline which elements of your company website that can be tweaked to maximise organic traffic.
Our expertise as a healthcare SEO agency allows us to work quickly and efficiently when identifying potential avenues for improvement. After performing the audit, we present the data in a digestible format before recommending strategic next steps for enhancing search engine performance.
ON PAGE SEO FOR HEALTHCARE
Improving a website’s ranking for a particular term depends on a selection of ‘on-site’ and ‘off-site’ factors. Optimising a particular page to help it rank higher involves integrating the right terms in the right places and making sure it is technically sound. In doing so, search engines will deem it relevant to desirable search terms. This is what we mean by 'on-page' SEO.
In the context of healthcare digital marketing, utilising the right keyphrases in title tags, meta descriptions and main body copy will guide appropriate parties to your site. We can help create new content and optimise existing content to make sure that your pages are performing to the best of their abilities.
LINK BUILDING
Link building is an element of ‘off-site’ SEO. Google and other search engines look more favourably on sites they see as trustworthy and authoritative, therefore increasing the chances of them ranking highly. Link building is the practice of acquiring backlinks from relevant, reputable websites - those with a high domain authority - to your own site. The more high-quality links you have, the higher your domain authority.
An increased domain authority will ensure search engines consider you a specialist on the relevant healthcare topic on any given page. Our experienced SEO team can help increase the number of relevant links to your website, in turn enhancing your organic search presence.
KEYWORD TARGETING
Simply put, keywords - or key phrases - are the terms that people input into a search engine. The more relevant the keyword, the more likely you are to appear when it is searched. However, some keywords are far more competitive than others.
Keyword targeting is the practice of discerning which keywords are best suited to your site. This doesn't necessarily mean the most searched terms, but rather the most relevant. Our experience in healthcare SEO helps us select which keywords are most suited to your campaign. Once the strategy has been implemented, we then track each keyword to make sure that your campaign is progressing as it should.
NATHAN PALMER - MANAGING PARTNER
ASK US ABOUT HEALTHCARE SEO
"We work closely with our clients to develop strategic and data driven campaigns to reach their goals. Our SEO work is highly trackable, each month we provide a detailed report outlining progress and areas for opportunity."
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Ready to get started? Speak to our team today and find out how we can help you build your brand and generate high quality leads.
