Twitter Poll Promotion
A promoted Twitter poll is an effective way to gather opinions and drive engagement. Ask your followers and your target audience their preferences, funny questions, or their predictions, and benefit from a unique insight into their thinking, as well as a stat that you can use across your platforms or PR.
Video / Animation Promotion
Video is by far the most engaging form of content across social media and gives brands the opportunity to speak to their audience for longer, more effectively capturing their attention. Support your video marketing campaign, TV ad, how to video or explainer video animation with a promoted Twitter snippet to widen your audience and drive engagement.
Hashtag Targeting
Use attention-grabbing images to jump on the back of a trending hashtag or new story. Creating reactive content or event-specific content for Twitter is all about timing in order to reach your target audience as the news breaks or as the event is happening. Having content and campaigns previously prepared and ready to go is the key to driving awareness and utilising the short window of opportunity for your brand to stand out and piggyback an event as it unfolds.
Creativity
All of the above, as well as smart, well placed content are where Twitter promotions truly thrive. When there is a breaking news story or media event happening, the best use of Twitter advertising comes from the brands looking to utilise the instant user conversation (think the NFL's SuperBowl) to highlight their brand message. A witty content piece or an open question is more attractive to the Twitter audience than a new service or a document you want them to download. Twitter can work for any organisation, but it requires a little ‘out of the box’ thinking to really stand out.
