Archive for November 2019

Is Paid Social Media Advertising Right for My Business?

The pressure on businesses to have a strong social media presence seems to grow by the day. Whether you are a large corporate company or a small local business, if you’re not ‘tweeting’, ‘instagramming’ or updating your Facebook page on a daily basis, you may feel as though you are behind the times.   As…

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Black Friday PPC Tips

Black Friday pandemonium is here. From gun slinging fights outside of Curry’s, to furious add to basket wars online, retailers and members of the public are jostling to outdo each other with outrageous marketing campaigns and subsequent bargains. Like many, I personally dislike the concept of Black Friday. However when I put my professional marketing…

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What is Content Marketing?

Content Marketing, as the name suggests, is a marketing approach that relies on the creation of content to promote your brand and services to a wide online audience.  Many people are still unsure about how to use content effectively and why it matters so much.  How can a blog promote your brand? Will social media…

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