SOCIAL MEDIA ADVERTISING

INSTAGRAM ADVERTISING

Build your brand and stand out from the crowd

INSTAGRAM ADS EXPLAINED

With growing popularity, Instagram advertising is quickly outperforming Facebook in terms of reaching audiences and boosting engagement and conversions for many businesses.

Visually engaging adverts that appear on feeds and stories with quick and easy call to actions offer brands an effective platform to run brand building and lead generation campaigns. These can be tailored to specific audiences based on detailed targeting.

Sound familiar? Instagram advertising and Facebook advertising are now sisters thanks to the platform’s collaboration. Therefore, Instagram advertising management offers the same analytical insights as Facebook and an audience that may be less wary (for now). So, it can be a particularly lucrative platform for brands.

YOUR CAMPAIGN OPJECTIVE

While seeming obvious, it is worth noting down your objective and questioning how your advert or creative supports this goal. Social media advertisers often trip up by going in with the hard sell. Starting with a branding campaign to generate interest will create an initial buzz around your brand before asking the audience to take action.

CREATIVITY IS KEY

With such a high volume of content online, it is important to spend time on your visuals. This may require additional spend to get right, however an investment in strong creative can make all the difference when launching an Instagram campaign. Be sure that your video and images are suitable for Instagram stories and feeds and are on brand. Creative should support your wider marketing campaign and could include a mix of images, video or animation to make your campaign stand out.

THE IMPORTANCE OF TRACKING

When setting up your campaign, it is vital to monitor your tracking and goals in the first few weeks to ensure that everything is feeding through to your Business Manager and Analytics as it should. This additional step will ensure that your campaign performance measurements are correct and your ROI can be measured effectively.

Whilst it is industry-dependent, the competition levels on Instagram are increasing, pushing prices up and causing users to flick past ads quicker. Even though ecommerce sites have been leading with the Instagram ads for a while, opportunities are clear for other organisations to utilise this platform and drive brand awareness and growth.

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Beth Sherman Signify

BETH SHERMAN - MANAGING PARTNER

EXPLORE INSTAGRAM ADVERTISING

"Instagram advertising harnesses all of the power of Facebook data to create highly targeted, visual and trackable campaigns. A fantastic tool for your brand awareness and lead generation strategy."

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