With growing popularity, Instagram advertising is quickly outperforming Facebook in terms of reaching audiences and boosting engagement and conversions for many businesses.
Visually engaging adverts that appear on feeds and stories with quick and easy call to actions offer brands an effective platform to run brand building and lead generation campaigns. These can be tailored to specific audiences based on detailed targeting.
Sound familiar? Instagram advertising and Facebook advertising are now sisters thanks to the platform’s collaboration. Therefore, Instagram advertising management offers the same analytical insights as Facebook and an audience that may be less wary (for now). So, it can be a particularly lucrative platform for brands.