SEARCH ENGINE OPTIMISATION
Boost domain authority with expert link building
WHAT IS LINK BUILDING?
When determining the order of the organic search results search engines such as Google take into account a number of ‘off-site’ factors. They will generally favour websites they perceive to be trustworthy and an authority on the subject they cover (domain authority). When analysing a site’s domain authority one of the major factors a search engine will consider are the links to that site from other websites. Links from relevant, reputable websites that have a high domain authority themselves show search engines that a site can be trusted and are a specialist on the relevant topic.
Getting links from websites in the same sector as you with a high domain authority is a surefire way to increase your own domain authority.
But link building isn't easy!
As well as submitting your website to industry relevant directories we will look for authority sources within your industry and aim to help place your content pieces there.
Submitting and showcasing your work on relevant websites is an excellent way to achieve organic ‘follow’ links whilst also increasing your brand awareness.
WORKING WITH YOUR NETWORK
When you carry out work for a client or customer, explore the possibility of them including a link to your website, especially if you have written a case study relevant to their project. Often writing a piece for them about the project that they can then share on their own blog is a strong way of achieving this.
When you create a profile on an online directory such as ‘Yell’ or ‘Yelp’ you will get the opportunity to include a link to your website. Not only does this help increase brand awareness and help generate website traffic, but it is a quick and easy way to get a backlink to your website.
BLOG & NEWS CONTENT
Having an active blog and news section with well written and engaging content can be a great way to secure links back to your website. Popular content is often shared by other users (friends, colleagues, clients, prospects etc) resulting in links back to the main website or exposure via social media networks.
WANT TO TALK MORE ABOUT LINK BUILDING?
KIERAN PRESS - MARKETING MANAGER
READY TO START LINK BUILDING?
“What you do off-site is just as important as what you do on-site when it comes to SEO. With the strong links pointing to your website from reputable sources, you can establish yourself as an authority on your subject area.”