Our Work With

Italy Bike Tours

Italy Bike Tours are a leading organiser of bespoke cycling tours in Italy. Based in Lake Iseo, they create customised tours for an international client base. The services include tailor made tours, pre designed tours and slow cycling trips that show customers a different side of Italy. Italy Bike Tours are perfectly placed to provide expertly crafted, unforgettable cycling holidays from the Italian Alps to the sunny shores of Sicily.

The Brief

Italy Bike Tours wanted to further establish their presence in a highly competitive market, both increasing organic traffic and driving quality leads through the website via a data driven SEO strategy.

italy bike tours logo
Digital Marketing Analytics


A full SEO audit of the website was undertaken to discover key areas of improvement and opportunity. This included detailed keyword research, analysis and tracking.
Organic SEO Marketing Agency

On site SEO

Looking to get your business to the tip top of the organic rankings? Our team of SEO marketing experts can provide just the lift you need.

Content Marketing Agency


Development of monthly, keyword focused blog content alongside website copy improvements to target appropriate search terms.

Keyword Ranking

Link Building

Researched and implemented a resourceful link building strategy to help boost website reputation and increase relevant traffic flow.

The Results

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Within the first 6 months multiple high-traffic, high-relevance keywords reached page one of Google.
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The website saw a 74% increase in sessions year on year.
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Website visibility quintupled from 2% to 10% in 6 months and continues to rise.
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Average session duration reached an all time high, recording a 53% increase month on month.

How we did it

Working with the team at Italy Bike Tours, we developed a list of high opportunity keywords. These were implemented across the website alongside regular blog content which could be used to enhance the brand, while strategically targeting our keyword list.

Through regular updates with the team, we tracked performance and rankings as well as the impact this had on incoming leads. The Italy Bike Tours team have seen a drastic increase in conversions as a result of the campaign, leading to a fully booked schedule for the season.


Nathan Palmer
Beth Sherman

Italy Bike Tours

"Clear, tangible results"

“I’ve worked with Signify across PPC, SEO and social media. They are diligent, hard working and are always striving for the best results for their clients - not to mention being a lovely team to work with. We’ve seen clear, tangible results in our online marketing efforts, and so would highly recommend Signify!"

Marketing Manager - Italy Bike Tours
Italy Bike Tours

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