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Infosecurity Europe is the largest annual cybersecurity event on the continent. Bringing together a collection of some of the biggest and brightest names in cyber, the London-based event looks to help inform and unite the community. Covering some of the most pertinent themes in the industry, the schedule includes keynote sessions, seminars, roundtables and exhibitor stands from some of the most influential cyber professionals on the planet.
The Infosecurity Europe team asked for us – working in collaboration with Origin Comms – to increase their presence on social media, with a view to align with the overall comms strategy, as well as increasing event visibility and follower engagement.
We were asked to outline a social media strategy that would focus on industry trends, improve show exposure and escalate in the weeks leading up to the event.
Tasked with creating a social campaign that would draw more viewers, we were tasked with producing both copy and imagery in line with the event branding.
Measurement of success would come in the form of changes to both follower numbers and interaction rates – indicating a larger, more engaged audience.
Running the social media campaigns went beyond creating and scheduling, with consistent interaction, commenting and resharing a key part of the process.
Working closely with RX Global and Origin Comms – the event organisers and PR teams respectively – we devised and executed a social media strategy to help bolster exposure and audience interaction. We set about this by drafting and scheduling daily posts regarding event news, speaker/exhibitor updates and industry highlights across LinkedIn, Twitter and Facebook. Using analytics to discern the optimal days/times for posting, we tweaked our strategy in line with notable performance patterns.
Bi-weekly calls with the team ensured that messaging remained consistent across all comms channels. This also allowed us to align with the PR comms strategy, making for a smoother means of brand messaging. We ramped up post quantity and increased focus of specific sessions, using effective tagging and hashtagging to encourage shares and increased publicity across all channels.
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