Our Work With

Vala Health

Vala Health is an innovative video consulting service that connects patients to UK-based GPs and healthcare practitioners anytime, from anywhere. As the healthcare industry became more competitive and increasingly digitised, Vala were frontrunners in healthcare tech. With passion and integrity at the heart of the company, Vala provides a range of healthcare services at the touch of a button, from a smartphone, tablet or computer.

The Brief

The team at Vala Heath tasked Signify Digital with spearheading their digital marketing campaign, with an aim to support the business growth and increase appointments and brand visibility. The multifaceted marketing campaign needed to test a range of digital marketing channels and inform budget allocation to achieve the best results.

Vala health logo
PPC Marketing Agency


Development of a Google PPC campaign designed to drive measurable conversions in a highly competitive market.

Social Media Marketing Agency


Creation of a paid social media campaign designed to test audiences and boost registrations while growing brand awareness through the company’s social platforms.

Content Marketing Agency


Production of regular written content to improve UX across the site, enhance search engine optimisation as well as producing blog content around topical healthcare subjects.

Digital Marketing Analytics


Ongoing campaign optimisation and strategy development based on results and analytics measured through website tracking.

The Results

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Increase in conversions after optimising the Google Ads account.
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Pieces of industry-focused content created, following trends and building on the brand reputation.
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Average of PPC conversions per month for their online GP service.

How we did it

Working collaboratively with the team at Vala Health we discussed the core aims of the campaign and the use of each digital marketing platform. We created a healthcare marketing strategy that was driven by testing and optimisation across all channels, focusing on audience, copy and display advertising imagery to name a few. We also implemented thorough tracking through Google Tag Manager to accurately observe performance and identify new strategic angles.

Through testing and learning we were able to develop a streamlined digital marketing funnel to support the growth of the brand and help drive success. This resulted in helping Vala take the next step in their business journey during a year of rapid expansion.


Nathan Palmer
Beth Sherman
Georgie Boyle

Vala health
Vala Health - healthcare marketing
Vala Health
Vala health team

"Signify are data and results driven."

"Vala is going through a year of rapid expansion and audience growth, and Signify played a vital role in helping us achieve our strategic goals. Working with them has been a fantastic experience; they truly are an extension of our team. Because they are data and results-driven, we know where we are with targets, and they always meet or exceed the goals that we set them."

Pete Trainor
CEO - Vala Health
Pete Trainor, Vala

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