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New Victoria Hospital is a leading private, charity-owned hospital in Kingston. One of the few remaining independent hospitals in the country, it is home to a number of nationally-acclaimed Consultants who provide a range of treatments and services. For a number of the procedures that New Victoria Hospital offer, they are widely considered one of the leading providers in the UK.
New Victoria Hospital (NVH) were looking to expand their online presence in London, with a view to generating more appointments across all of their departments. Alongside assisting them with development and subsequent migration to their new website; NVH tasked us with running their extensive Google Ads account, developing an SEO strategy to increase the volume of organic traffic, and producing optimised copy for service pages across the new site.Â
Unhappy with the volume and quality of leads that Google Ads was bringing them, NVH tasked us with rebuilding their PPC account and developing new adverts to promote a range of services.Â
Alongside helping them retain the ‘SEO value’ of their old site duration migration; NVH called on us to ensure their website adhered to SEO best practices, while also developing an SEO strategy that would generate high-quality organic traffic.
As numerous pages across the website lacked informative long-form content, NVH asked us to work in conjunction with their Consultants and produce optimised medical copy for over 50 condition and treatment pages.Â
To increase both the quantity and quality of enquiries coming through the website via PPC, we completely rebuilt New Victoria’s Google Ads account, with separate campaigns for each department within the hospital. For each campaign we implemented our tried and tested ‘single keyword per ad group’ approach to ensure the efficient use of spend, where ads are only served to relevant users who have shown search intent.
Initially focused on fixing and technical issues errors that could be detrimental to organic visibility, our SEO approach was centred around generating organic traffic for New Victoria’s treatment and service pages. As part of this, we produced copy for over 50 condition and treatment pages, making sure they were optimised for the appropriate target keyword.Â
Working with their development agency we also oversaw New Victoria’s migration to a new website, advising them on redirects and how best to retain the old site’s SEO value. Â
"Awesome team delivering fantastic results for our Hospital."
"Signify were very responsive to our needs with frequent suggestions to improve our online presence; complimented with monthly meetings to review the data."
Daniel Verster
Business Development Director - New Victoria Hospital
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