Our Work With

The Animation Guys

The Animation Guys offer a range of video marketing and bespoke animation services. Their team of highly-skilled animators help brands, agencies and production companies tell stories the world needs to hear. From their London animation studio, The Animation Guys have worked on projects with world-leading companies such as Coca Cola, COP26 and the BBC.

The Brief

Being an established animation agency, The Animation Guys wanted to increase their organic search presence on key industry terms to drive organic leads alongside their current PPC campaigns.

animation guys logo
Content Marketing Agency


Written production of blog articles with a tactical keyword focus, as well as the optimisation of existing website copy on key landing pages.

Digital Marketing Analytics


Providing keyword focus and implementation for key website pages by identifying key areas of focus and optimising keyword density on target pages.

Organic SEO Marketing Agency


Consistent monthly implementation of missing or incorrect on-site SEO elements such as title tags, meta descriptions, ALT tags, anchor tags etc.

Tech Marketing Agency

Link Building

Off-site SEO improvements such as directory listings and sharing of written content across social platforms, blog platforms etc.

The Results

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Within the first 6 months the number of high-performing keywords The Animation Guys ranked for increased from 87 to over 250.
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Organic website traffic in 2021 increased by 103% compared to 2020.
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The number of keywords ranking in the Top 10 search results rose by 62% in the first year. This includes #1 rankings for key terms including ‘Insurance Animation’, ‘Charity Animation’ and ‘Animation Consulting’.
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Within the first 6 months we achieved a #1 ranking for the highly lucrative keyword ‘Animation Production London’ having previously ranked 26th.

How we did it

We sat down with the team at The Animation Guys and talked about who their target audience was and the companies they wanted to reach. After learning about their requirements we researched competitors within the industry and laid out a list of recommendations we felt would help them reach their goals. 

These focused specifically on additional content pages, on-site SEO recommendations and optimising existing content across the site. This resulted in an increase in both the quantity and quality of their website traffic, leading to a phenomenal increase in leads.


Nathan Palmer
Beth Sherman
Archie Fiddes

The Animation Guys
The Animation Guys
The Animation Guys
The Animation Guys

"Signify are dedicated in their pursuit of generating high quality leads."

"I engaged Signify to work on our inbound marketing strategy across PPC & SEO. I’ve always found them easy to work with, hardworking and dedicated in their pursuit of generating us high quality leads. Their personal approach is something that particularly stands out as well as the time and effort they took to fully understand our company and industry, which subsequently has led to a very high standard of additional new leads."

Jay Middleton
Managing Director - The Animation Guys
Jay Middleton

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