PAY PER CLICK
Hightly targeting advertising from the underdog
MICROSOFT ADS EXPLAINED
Microsoft Advertising, formerly known as Bing Ads, is a lesser known form of search engine advertising. With a lower market share than its rival Google, Microsoft Ads allows users to showcase search and display adverts across Bing and Yahoo search engines.
A common question we get asked by our clients is “Why should I advertise on Microsoft Ads? No one uses Bing or Yahoo anymore?”
The answer is: Microsoft Advertising often provides a more cost effective solution than Google Ads. Despite lower search volumes than Google Ads, Microsoft Advertising has significantly less competition which means lower cost per clicks across typically more competitive keywords.
The key thing to remember is, if someone is searching for keywords that you know work, then it shouldn’t matter which search engine they are using!
Here's a list of ways Microsoft Ads can add value to your PPC strategy:
- Less competition means lower costs and potentially improved cost per acquisition.
- Bing is the default search engine for users on Internet Explorer. For this reason, users are engaged and there is a significant volume of traffic.
- Setting up a Microsoft Ads account is quick and simple. You can also import your campaigns over from Google Ads which saves a huge amount of time from having to set them all up again!
- Microsoft Ads regularly offers £100 free credit for all new users. As a Microsoft Ads agency, we can ensure you receive the coupon and it is applied to your account once live.
Shown above - Example of an advert
Did you know?
Microsoft estimates their market share to be as high as 22% of the desktop search engine market!
KIERAN PRESS - MARKETING MANAGER
DISCUSS YOUR PPC STRATEGY WITH OUR TEAM
“In the last few years Microsoft Ads has grown in popularity. However as it is still overlooked by so many and is a great way to get one step ahead of your competitors”