PPC ADVERTISING

PPC ACCOUNT AUDIT

Hidden opportunities to supercharge your PPC

HOW DOES IT WORK?

With the complexity and variety of options available within a PPC account, chances are there are areas for improvement. Getting a PPC audit from a trusted PPC agency will give you peace of mind that your account is healthy.

At Signify, we offer full PPC account audits where we will not only analyse how you're using your account and identify any errors, but help you explore what additional opportunities are available to ramp up performance. A robust PPC strategy when done effectively can do wonders for your lead generation, so don't let your account be neglected.

COMMON PROBLEMS

What are some of the most common issues we see with client's PPC accounts?

Poor account set up with multiple keywords stuffed into an ad group, with just one or two adverts against each one.

Accounts using broad match keywords. We strongly recommend to avoid this due to potentially significant spend wastage!

Uninspiring advert copy that isn’t regularly tested. Advert copy is a key component of improving your click through rate and should be well-written and regularly tested.

Advertisers bidding on keywords that aren’t directly related to the services they offer or aren’t likely to generate a lead.

Pay per click advertising is one of the most effective forms of digital marketing to drive positive ROI, so it's essential to regularly audit your PPC implementation.

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Beth Sherman Signify

BETH SHERMAN - MANAGING PARTNER

ASK US FOR AN AUDIT QUOTE TODAY

"Every project starts with analysis and planning. Our PPC audits are vital to kicking off an account re-vamp to ensure that any skeletons are removed, and your campaigns are not just well organised, but targeted to improving results and reducing your CPC."

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