PPC ADVERTISING

PPC ACCOUNT AUDIT

Hidden opportunities to supercharge your PPC

HOW DOES IT WORK?

With the complexity and variety of options available within a PPC account, chances are that there are areas for improvement. Getting a PPC audit from a trusted PPC agency will give you peace of mind that your account is running at its full potential.

At Signify, we offer full PPC account audits where we will not only analyse how you're using your account and identify any errors, but help you explore what additional opportunities are available to ramp up performance. A robust PPC strategy when done effectively can do wonders for your lead generation, so don't let your account be neglected.

COMMON PROBLEMS

What are some of the most mistakes we see during a PPC audit?

Poor account set up with multiple keywords stuffed into an ad group, with just one or two adverts against each one. Following a ‘one keyword per ad group’ approach is more advisable for a PPC campaign.

Accounts using nothing but broad match keywords. We recommend avoiding this due to potentially significant spend wastage, instead focus should be shared between broad and long tail keywords.

Uninspiring advert copy that isn’t regularly tested. Advert copy is one of the core components of improving your click through rate and should be well-written and updated on a regular basis.

Advertisers bidding on keywords that aren’t directly related to the services they offer or aren’t likely to generate a lead. Keyword research is absolutely essential to creating a successful campaign.

Pay per click advertising is one of the most effective forms of digital marketing to drive positive ROI, so it's essential to regularly implement a PPC audit to ensure that you are getting the best results possible.

BETH SHERMAN - MANAGING PARTNER

ASK US FOR AN AUDIT QUOTE TODAY

"Every project starts with analysis and planning. Our PPC audits are vital to kicking off an account re-vamp to ensure that any skeletons are removed, and your campaigns are not just well organised, but targeted to improving results and reducing your CPC."

SPEAK TO BETH

Our Services

Social Media Marketing

Search Engine Optimisation

Pay Per Click

Client Case Studies

Healthcare Services

About

About Us

Jobs

02072886206

beth@signifydigital.com

Tweets by Signify_Digital

Signify Digital | 0207 288 6204 | online@signifydigital.com