Utilising Video SEO for Your Marketing Approach

October 10, 2023

Video SEO Services

If you have spoken to any marketing professional for at least 5 minutes, you will likely come across the term SEO. But for those of you who are complete novices with the many marketing acronyms that float about, we’ll break it down for you:


SEO stands for ‘Search Engine Optimisation’. In other words, a tool to improve website rankings on search engines such as Google, Bing, etc. Within this digital marketing strategy, there are many different SEO pathways you can take for your search engine standings to improve, along with your site’s overall value. 


Whilst we could be here all day chewing your ear off about the different elements involved in our SEO marketing services – we’re going to be focusing on one specific area, an area which has seen a substantial rise in importance as video content continues to dominate the web. We’re talking short-form videos, explainer videos, TikToks, reels, YouTube the whole shebang!


That’s right – video SEO! In this blog, we’ll be detailing what video SEO is, what video SEO services involve and why it should be a crucial part of any marketing strategy. 


What is Video SEO?


It pretty much does what it says on the tin – it’s SEO for video content. This can be anything from optimising the videos on your sites to implementing SEO value into the videos you’re creating for social media e.g. reels, shorts, etc. Whilst also adding an extra bit of SEO value to the pages that they are embedded in as well. 


Why is a Strong Video SEO Strategy so Important?


If content creation forms part of your overall marketing strategy, then you’re heavily missing out on an untapped opportunity if you’re not including video content within this. 


In 2023, it was found that people are watching an average of 17 hours of online video per week, with video content being 52% more likely to be shared than content which does not include a video. That’s a whole avenue of users being lost in your marketing efforts if you’re not using video!


Essentially, video is becoming one of the biggest drivers of traffic across all of your marketing channels. Whether this be in social media marketing, email marketing, back-end site optimisation and much more. With optimised video content, you can increase your presence, especially if it has been optimised for search engines. But how can you do this? 


By implementing video SEO services, that’s how!


What is Included in Video SEO Services?


Video SEO services cover a wide range of things from content creation to keyword optimisation to ensuring the more technical sides of a video are efficiently optimised e.g. alt text, tagging, subtitles, hashtags and more. We can break it down even further, as each of these video SEO services can be utilised across your different marketing channels. 


Some examples of where you can use video SEO services include:


SEO for YouTube Videos


One of the best video SEO tactics to include in your marketing strategy is SEO for YouTube Videos. Did you know that YouTube is one of the top 3 search engines and achieves more than 3 billion monthly searches, making it larger than that of Bing, Yahoo and Ask.com combined? 


Therefore, by implementing SEO for YouTube videos, you can really boost your marketing reach. And with Google owning YouTube, video content hosted on YouTube ranks just as well on Google too – adding another layer to your SEO value.


For example, say you’re a travel agency with the best travel destination page full of amazing, visual video content about your highlighted location. By hosting these videos on YouTube and optimising them with keywords and technical SEO elements, you could improve your brand awareness and increase your reach in the travel sector across both YouTube and Google. 


To learn more about SEO for YouTube Videos and how you can implement this within your marketing strategy, speak to our specialist marketing team today.


Social Media Video SEO


Much like YouTube, many other social media platforms are following in their footsteps to promote video content across their feeds. With the likes of TikTok, Pinterest and Instagram reels engulfing your feeds, both organically and through paid socials, it’s silly not to consider video into your social media marketing


The most important part of any social video content is ensuring that it is engaging and brings value to your consumers – something they will want to view, save and share! Once you have achieved this, you can incorporate other SEO elements into your social video content, such as subtitles, tagging, keywords, etc.


Get in touch with our team to learn more about how you can start implementing Video SEO services in your social media marketing strategy. 


Optimising Your Email Marketing


The key point of any email marketing campaign is providing content that adds value to your consumers. Whether that be updating consumers on your latest products, current promotions or simply showcasing your latest blog post.


Video can be an effective email marketing tool for increasing your CTRs and user engagement. In fact, it’s been found that 54% of email subscribers prefer emails with videos and will respond more positively if a video is attached to an email. And with many email marketing platforms increasing their capabilities of including video elements from the likes of YouTube and Vimeo in your campaigns, why wouldn’t you include this?


The fun thing about video content is how versatile it is as a form of media. This allows you to use it across your entire marketing strategy – and ensuring that this is optimised correctly can play an important role in seeing it reach its full potential. 


Our Video SEO Services


Whilst video SEO is just a small sprinkle on the multi-layered cake that is SEO, it is definitely playing a more important role in improving your website’s ranking. Here at Signify Digital, we have a whole wealth of experience in SEO marketing, which of course includes video SEO. 


From creating optimised video content to improving your pre-existing videos. We have worked with clients across a variety of different sectors including travel, healthcare and much more to improve their video marketing capabilities!

Get in touch with our team today to learn more about our video SEO services. 

Georgia brings an analytical approach to her work supporting the team.
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