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Our Work With

Origin Comms

The UK’s leading Cybersecurity PR Agency, Origin Comms are an experienced consultancy working with leading brands across the globe. Famous for their PR management of Europe’s largest Cybersecurity Event, Infosecurity Europe, they are one of the most established names in the Tech and Cybersecurity industry.

The Brief

Origin Comms wanted to enhance their search engine presence to match their reputation within the industry. They required regular content to be produced as well as support with the technical and on-site SEO elements of their site.

Origin Comms logo
Content Marketing Agency

Articles

The Origin team required us to  produce regular SEO-focused content – focused around hot topics within the industry, client success stories and key events – to be published on their site as well as to online depositories.

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On-Site SEO

With Origin having never previously engaged a Cybersecurity SEO agency, we needed to create an on-site SEO strategy with a list of priorities and areas of focus from the ground up.

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Social Media

We were also brought on to produce and publish regular social media content. Posts were to be designed in an informative and engaging manner, following periodical patterns.

The Results

Increase in organic website traffic in 2022 compared with 2021.
0 %
YoY increase of 20.77% in social media traffic during 2022.
0 %
Average social engageavment rate of over 10% in the first 6 months.
0 x

How we did it

Our first point of action with Origin Comms was to formulate a comprehensive SEO strategy that could be put into action. This started with producing a keyword map for the site to clearly identify which pages should be focused on which keyword clusters. We then sought to proactively work back through previously written press articles to ensure each one was optimised correctly for SEO purposes and SEO errors – such as broken links or images that were too large and slowing the site down – were remedied as soon as possible.

A key opportunity we unearthed for Origin Comms was areas of opportunity in terms of rankings around the theme of ‘Tech PR’. Origin already ranked fairly well for Cybersecurity related keywords but were slightly off the pace for tech themed keywords. Over time we sought to implement new keywords across their site both on the site’s core landing pages and across on-site SEO elements for relevant case studies and articles.

From a content perspective, we regularly communicated with the team at Origin Comms to identify key focuses for the articles. Once core subjects were identified, we executed keyword research to decipher the optimal target keywords to focus on. The articles were designed to enhance Origin Comms’ branding by appearing as ‘active’ online as well as to support their social media marketing efforts with regular articles that could be shared across their channels.

TEAM MEMBERS ON THE PROJECT:

Nathan Palmer
Beth Sherman
Georgie Boyle

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Origin Comms
Origin Comms
Origin Comms
infosecurity marketing agency

"We have been working with Signify Digital for several years in partnership and on our own SEO for Origin Comms."

"The team’s work covers website optimisation, keyword targeting and content writing. Their approach is results and detail orientated and we have seen positive ongoing results in our rankings and website traffic."

Paula Averley
CEO - Origin Comms
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