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Oryon Imaging is a diagnostic imaging centre, located in the prestigious Harley Street medical district in London. Their clinic provides affordable private scans that cover MRI, X-Ray, Ultrasound and DEXA. The expert team provides a wide range of imaging services for insured and self-pay patients.
Oryon Imaging wanted to improve their lead/booking numbers coming using paid search advertising. They also requested that we train a member of their marketing team to enhance their knowledge of the platform and assist with campaign management.
We audited the existing Google Ads account, looking at past performance analytics and results to inform our strategy for campaign optimisation.
Running regular tracking tests to ensure that the process accurately reflected the actual lead numbers and set up goals across the website to ensure full visibility.
The PPC campaign needed to be streamlined and highly targeted to reduce wastage and keep the budget tight in a competitive London market.
We discussed results through monthly report meetings, chatting through future strategy, changes in the market and services of focus.
After 9 months of training, a member of the Oryon team achieved their Google Search Certification, following regular training sessions booked in with the Signify Digital team.
To build a robust and streamlined PPC campaign for Oryon it was vital for us to understand who else was in the market. Therefore, our first step was to perform thorough competitor analysis and undertake keyword research. As the team already had a Google Ads account and historic campaign our team took time to review existing data to uncover key areas of opportunity that had not been capitalised on in the past.
We re-built the existing campaigns using our ‘Single Keyword Ad-Group’ approach to improve advert relevance and expected click through rate. This approach allowed us to focus budget on top performing keywords and have greater visibility over campaign performance. We worked with the team to improve tracking and had an open dialogue so we could stay abreast of strategy, ultimately leading to a record number of leads.
"We've seen amazing results in a short space of time."
"We brought Signify on board to help us drive up our appointment bookings through PPC. Working with the Signify team has been exceptionally easy and we’ve seen amazing results in the short space of time that we’ve worked with them. Our monthly review meetings have been really insightful and they’ve kept us updated of key changes that they make to the campaign."
Natasha
Marketing Director - Oryon Imaging
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