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Raedan are a team of specialist accountants and bookkeepers for the creatively minded.
They are on a mission to help give creative businesses – including videographers, musicians and creative agencies – their best chances to succeed, while simultaneously proving that accountants aren’t a bunch of stuffy suits.
Raedan reached out to us in early 2022 to help improve their organic presence, having never implemented any kind of SEO strategy before. However, they didn’t want just anyone heading to their website…
The focus was bringing in not only higher volumes of organic users, but also a higher calibre of organic user. One that would be genuinely interested in working with the Raedan team to boost their business and reach new financial heights.
Developing content to complemented their core service pages, boosting keyword relevance and organic engagement
Conducting targeted keyword research focused on Raedan’s niche, identifying search terms that resonate with their creative audience.
Meaningful Keyword Research
With a very specific target audience in mind, we conducted research around search terms that accurately reflected both the company’s offerings and their clients’ mindset. This was then built out into a content structure plan designed to build their website’s authority within the niche.
Strategic Landing Page Creation
Our SEO strategy was structured around Raedan’s core offerings and the industries that they wished to target. We created 12 new landing pages aimed at the different markets concerned, aimed at bringing a highly engaged clientele to the right parts of the site.
Drafting Blog Content
The core landing pages were supported by monthly blog content covering FAQs and topics associated with each industry. Through this, Raedan’s expertise within the field of accounting for creatives was solidified in the eyes of the search engines, boosting traffic and core keyword rankings.
Prioritising User Experience
User experience was a core consideration while we built out the core landing pages of the website. Using UX tools, we adjusted landing page structure and website layout – including the header menu – leading to a 20% increase in visitor contact form submissions.
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