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The team at Vala Heath tasked Signify Digital with spearheading their digital marketing campaign, with an aim to support the business growth and increase appointments and brand visibility. The multifaceted marketing campaign needed to test a range of digital marketing channels and inform budget allocation to achieve the best results.
Development of a Google PPC campaign designed to drive measurable conversions in a highly competitive market.
Creation of a paid social media campaign designed to test audiences and boost registrations while growing brand awareness through the company’s social platforms.
Production of regular written content to improve UX across the site, enhance search engine optimisation as well as producing blog content around topical healthcare subjects.
Ongoing campaign optimisation and strategy development based on results and analytics measured through website tracking.
Working collaboratively with the team at Vala Health we discussed the core aims of the campaign and the use of each digital marketing platform. We created a healthcare marketing strategy that was driven by testing and optimisation across all channels, focusing on audience, copy and display advertising imagery to name a few. We also implemented thorough tracking through Google Tag Manager to accurately observe performance and identify new strategic angles.
Through testing and learning we were able to develop a streamlined digital marketing funnel to support the growth of the brand and help drive success. This resulted in helping Vala take the next step in their business journey during a year of rapid expansion.
"Signify are data and results driven."
"Vala is going through a year of rapid expansion and audience growth, and Signify played a vital role in helping us achieve our strategic goals. Working with them has been a fantastic experience; they truly are an extension of our team. Because they are data and results-driven, we know where we are with targets, and they always meet or exceed the goals that we set them."
Pete Trainor
CEO - Vala Health
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