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Looking to increase awareness for their Pharmacy Academy, Health Professional Academy asked us to design and manage both paid and organic social media campaigns. These were to be optimised for increasing prominence within the sector and encouraging sign-ups for their online courses.
Outlining an overarching strategy for the Health Professional Academy team was the crucial place to start, as to outline a new approach for the organisation. This included setting up a Twitter account for the organisation.
We were asked to advertise through Facebook and Twitter, increasing the reach of the team’s marketing efforts and reaching out to professionals within the pharmaceuticals industry.
Asked to design a social media strategy built on obtaining new followers and driving course registration by developing innovative, thought-provoking content series and engaging with the community.
The ultimate goal was to increase the brand awareness and signups, establishing Pharmacy Academy as a leader in the industry.
By establishing a brand tone of voice for social, including engaging copy and eye-catching imagery, we created a series of highly-targeted, results-driven campaigns across Facebook Advertising and Twitter Ads. We ensured that the campaigns were focused on the right audience for a higher response rate, leading to an increase in conversions.
From an organic standpoint, we worked closely with the Health Professional Academy team to design and implement a variety of content series that would focus on entertaining and educating the follower base. Regular news posts also ensure that Health Professional Academy remains a voice of authority within the field. From this we have seen follower numbers grow, along with post interaction rates.
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