Signify Digital Agency
Signify Digital Agency
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Our Work With

Marvellous Escapes

Marvellous Escapes are a travel provider that specialise in luxury Rail Holidays around the world. Based in the UK, they work with clients to create bespoke travel itineraries that venture to some of the most beautiful destinations around the world. From open-top panoramic trains to luxury, old rail lines, their knowledge of the rail world is second to none within the industry.

The Brief

In March 2023, Marvellous Escapes contacted us after suffering a drop in leads from Google Ads. They were looking for bespoke travel marketing that could support them in building their brand and increasing the number of leads coming through the door. 

Initially, the brief was just for PPC, however after seeing such strong results through our travel PPC management they were able to grow their business further, allowing them to allocate more towards their budget. As a result, we took on further marketing services for them such as paid social media, content writing and travel SEO.

marvellous escapes logo
Content Marketing Agency

Google Ads

By manually managing Google Ads campaigns with our travel marketing expertise we were able to remedy the issues on the account. Following this we looked at areas of growth and worked with the Marvellous Escapes team to broaden their reach and generate higher quality leads.

PPC Marketing Agency

Microsoft Ads

Taking to a new paid search platform can be a challenge, but as we specialise in PPC for travel companies, we created a meticulous strategy that made this platform just as prevalent at generating leads as Google Ads.

Social Media Marketing Agency

Social Ads

Paid social media campaigns targeting bespoke audiences were run seasonally to capture new and existing leads. Consulting with the team, these were updated and refreshed regularly to reflect their priority tours.

Organic SEO Marketing Agency

SEO

Wanting to increase their organic presence, we worked with the team to optimise the website, creating a tailored keyword strategy, content plan and implementing important on-site fixes for SEO benefits.

The Results

Conversions recorded in the first 3 months of running paid social
0
Increase in the number of new leads generated from PPC
0 %
Improvement in the number of cost per lead since launching the new campaigns
0 %
More confirmed bookings seen from March to September
0 %

How we did it

Working with the Marvellous Escapes team, we came up with a strategy to rework their PPC marketing and prioritise high-revenue campaigns. As experts in implementing PPC for travel companies, our experience and knowledge of the industry saw this implemented quickly and efficiently.  As a result we rebuilt campaigns, regained previous performance and then exceeded and built on this in the following months. Generating a huge increase in the number of high quality leads that led to bookings further down the line. 

Keeping this momentum going, we spread the cost of their PPC budget, creating a bespoke travel marketing plan that brought other paid search platforms into the mix. We created Microsoft Ads campaigns to target a previously untapped audience. This mirrored our efforts on Google Ads but capitalised on the lack of competition currently on Microsoft Ads . Elsewhere, we supported with the creation of Meta and Pinterest ads, setting up bespoke targeting that would capture a wider audience outside of what has previously been targeted on our other PPC campaigns. 

Recently we have started work on SEO and content writing for Marvellous Escapes. This has included a full site-wide audit of the website to discover key areas of improvement and opportunity. We have also began to implement a tailored keyword and content strategy which has improved their organic position inline with the competition.

TEAM MEMBERS ON THE PROJECT:

Nathan Palmer
Georgia Layzell

 

Get in touch
Marvellous escapes travel
train travel marketing
travel marketing agency

“I have been working with Signify for a few months now. It's been great working with them, I have been impressed at their genuine interest in my business and the work done so far with our PPC campaigns. We have seen an increase in clicks, CTR, leads generated and all at a decreased CPC. The monthly meetings and reports are great and it's very good to discuss plans and future strategy with Signify - they are very much part of the Marvellous Escapes team.”

Paul Tavener
Founder - Marvellous Escapes
Paul Tavener Marvellous Escapes
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