Working with the team, we created a strategy that reworked their PPC to target intent driven keywords and filter out irrelevant searches through extensive negative keyword addition.

Alongside PPC advertising, we took on the Hormones & You social advertising, running an audit on their existing campaigns and putting together a strategy to progress this. Our healthcare social media marketing knowledge and experience enabled us to put this together and implement it quickly and efficiently, so that we started seeing results almost immediately. After a few months of increased sales via social media, we looked to push forward with increasing results with a UGC campaign. This produced 133 conversions within the first week, and has remained a core part of the social advertising strategy as a result.

With no initial social presence, we put an organic strategy together to decide which platforms to focus our efforts on. Once approved we set up the social profiles, put a content plan together and began combining regular posting with community management to quickly but effectively build their audience.

Hormones & You came to us with a large existing client database, but were not currently utilising it. We set up a Mailchimp account for them and began producing monthly email newsletters to engage their audience and drive new and repeat bookings.

These results show what a well-orchestrated digital marketing and social media strategy for healthcare can ultimately achieve. 

TEAM MEMBERS ON THE PROJECT:

Nathan Palmer
Beth Sherman
Georgie Boyle