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Niarra are purveyors of providing bespoke luxury journeys that symbolise the brand’s name – travel with utmost purpose.
With opulent experience and meaningful conservation at the forefront of the company’s considerations, Niarra specialise in unique opportunities that reveal the very best a country has to offer while giving back to the creatures and communities that call these places home.
We began working with the Niarra team at the start of 2024, with the task of rapidly boosting their organic rankings as close to the industry leaders as possible.
By incorporating purposeful content creation, meaningful backlink sourcing and purposeful on-site optimisation, we were asked to increase the website’s overall SERP positioning and general organic presence.
Creating a strategic content plan to drive engagement and boost organic reach, through high quality blogs.Â
Developing a targeted keyword approach by prioritising search terms that aligned with Niarra’s brand and SEO goals.
Continuous on-site optimisation to enhance the website for search engines and improve its overall position in the Google rankings.
Securing relevant links from high-authority sources, to reinforce the brand’s credibility and boost organic rankings.
In-Depth Competitor Research
As the focus of our work concerned matching up with industry leaders, we based the foundation off our strategy on their historically high performing keywords. From this we were able to decipher a tier system for our target keywords, with destination-specific terms being of the highest priority.
Strategic Content Creation
Our content strategy was built around creating eight pieces of blog content per month ourselves, as well as informing topics for eight topics to be drafted internally. Researching these topics was structured around positioning Niarra as a voice of authority in particular areas, namely luxury African safari travel.
Relevant Backlink Sourcing
In order to help boost Niarra’s organic rankings in a more efficient manner, backlinking formed a central part off our SEO strategy. Ensuring that the links were sourced from industry-relevant websites, we secured references from travel-themed websites with a 40+ Domain Authority score.
Essential On-Site Optimisation
Before implementing the SEO strategy that we had set in place, we conducted a thorough audit of the Niarra website. After identifying the on-site issues we methodically rectified all that was affecting the site’s capabilities – a procedure that we would repeat every month.
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