Signify Digital Agency
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Our Work With

Adventures Croatia

Masters in creating bespoke vacations to Croatia that suit the customer’s every need, Adventures Croatia are a luxury travel brand with a passion for all things in the Balkan region. Based in California, they typically cater to the US market with a focus on highly curated trips that really capture the essence of ‘The Real Croatia’. Having been operating for over 20 years, their knowledge and experience of Croatia and the Balkan region is unrivalled.

The Brief

Adventures Croatia wanted to bolster their content and travel SEO offering and were seeking a travel marketing specialist that could help underpin their luxury brand style.

adventures croatia logo
Content Marketing Agency

Articles

The team requested weekly content production that is driven and informed by keyword research for SEO purposes, as well as trends within the industry.

Social Media Marketing Agency

Social Media

We were requested to produce regular social media campaigns across Instagram, LinkedIn, Facebook and Twitter. Paid social media campaigns were also to run seasonally to capture a target audience and remarket Adventures Croatia’s key tours.

Content Marketing Agency

Slide Decks

For B2B marketing purposes, Adventures Croatia required informative slide decks to be designed and written for use on their presentations to travel agents.

Social Media Marketing Agency

Email Marketing

Weekly email production and delivery across both Mailchimp and Hubspot platforms was also requested, keeping in sync with the overall marketing strategy.

The Results

Unique visits to the Adventures Croatia website from our ‘Covid Travel Update’ content series that ran throughout the pandemic.
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Organic website traffic almost doubled in 2020 compared with 2019.
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A 23.43% YoY increase in average session duration for organic traffic during 2022.
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Increase in leads from email marketing for 2022 compared with 2021.
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How we did it

Working closely with the Adventures Croatia team we introduced new processes and procedures to help streamline workflow and ensure we were working together in unison. Communication has always been key to our relationship, especially with the time difference, and weekly calls have helped us both stay on track and be as efficient as possible. Having a strong understanding of Croatia and the Balkan region, we are able to harness this knowledge to deliver well-informed and meaningful content across all key platforms. 

During the COVID pandemic when a lot of travel firms went on the defensive, we worked with Adventures Croatia to be proactive and establish them as an authoritative voice on the subject in Croatia. We created a weekly content piece focusing on the key news and updates from Croatia that were distributed both on their website and to various travel media depositories. The series captured an audience hungry for information and in total our articles were viewed over 30,000 times.

TEAM MEMBERS ON THE PROJECT:

Nathan Palmer
Beth Sherman
Archie Fiddes
Georgie Boyle

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Adventures Croatia
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"I HIGHLY recommend Signify Digital!"

"They have been an integral part of managing our company's online presence, social media, SEO and Website Analysis, as well as writing digital content across all platforms, creating beautiful and well written email marketing pieces, and have made a serious impact on communication with our current data base as well as lead generation!"

Mimi Bohm
Marketing Director - Adventures Croatia
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