Our Work With

Digital Detox

Now part of world-renowned accounting firm EY, Digital Detox was an integrated digital design and development agency based in Brixton, London. They worked with enterprise-level organisations and startups to help them achieve their digital transformation agendas. The agency had a particular focus on sustainability and led organisations in their quest to reduce carbon emissions, improve the quality of their digital experiences and delight stakeholders, clients and end users with products that solve real needs.

The Brief

The DD team were keen to showcase some of their work and provide an overview of the diverse services they offer to clients, expanding the reach of their marketing efforts.

Digital Detox logo
Digital Marketing Analytics

Content

They tasked us with creating a series of comprehensive case studies in slide deck form and a blog format that could be used on their website and during client presentations.

Organic SEO Marketing Agency

SEO

Because ‘content is key’ for improving SEO, the case studies and service pages needed to be rich in optimised content that would enhance their search rankings in Google.

Content Marketing Agency

Web Pages

We were asked to create content for a group of services pages for their website, again optimised with the strategically selected target keywords in mind.

Social Media Marketing Agency

Social

Social media posts were required for each case study to boost awareness for DD and drive traffic to the website.

The Results

100 x
Increased the number of top 100 ranking organic keywords by 9x over two years, from 14 to 126.
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Produced a series of 30 case studies in both slide deck and blog formats.
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Organic website traffic increased by 54% over the first 12 months.
0 mins+
An average session duration of over 2 minutes offers an indication of the high quality organic traffic.

How we did it

The Digital Detox team encouraged face to face interaction and quality conversations between team members, stakeholders, clients and suppliers wherever possible. With this in mind, they scheduled a series of face to face interviews and telephone conversations with key members of the team. The objective was for us to get a deep understanding of how they had approached a number of projects with clients; the background, methodology and outcomes of each.

At the same time, we also had conversations with the senior leadership team to understand the company’s general ways of working and the services they provide to clients, so we could create content for the services pages on the website.

TEAM MEMBERS ON THE PROJECT:

Nathan Palmer
Beth Sherman
Archie Fiddes

Digital Detox
Digital Detox
Digital Detox
Website development

"An extension of our internal team."

"Working with Signify has been brilliant. Initially focused solely on SEO, we have since expanded our relationship to cover both copy writing and PPC, all of which have helped us to significantly expand our reach and potential. Their reporting structure on tracking progress and ability has been especially helpful up to Board level in ensuring our campaigns are targeted efficiently, and helping to diversify our pipeline. They're also always up for a chat and so feel like an extended part of our internal team – something I feel really shouldn't be overlooked!"

Tazz Gault
Head of Marketing - Digital Detox
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